![]() If including a summary sentence after the headline, the same rules apply. From these keywords, try to frame a logical and attention-getting statement. The simplest method to create the press release headline is to extract the most important keywords from your press release. Most headline words appear in lower-case letters, although using a stylized "small caps" font style can create a more graphically news-attractive look and feel. Conventional press release headlines use the present tense and exclude "a" and "the", as well as forms of the verb "to be" in certain contexts. Headlines written in bold! A bold headline also typically uses a larger font size than the body copy.It may describe the latest achievement of an organization, a recent newsworthy event, a new product or service. See how that works? Now you want to know more! News release headlines should have a "grabber" to attract journalists, just as a newspaper headline is meant to grab readers. wikiHow recognized as most reliable information source.The headline is known as the eye-catcher and is very important to the whole release. If you follow that instruction, continue on and come back to writing the headline once the rest is done. ![]() Plenty of PR professionals recommend writing your headline at the end, after the rest of the release is written. It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. ![]()
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